Case Study: Ramsey's Insurance

By Jason Walker | Managing Partner

THE AGENCY

Ramsey’s Insurance is a busy office with three principal agents and seven staff. Established in 1989, it is a family owned and operated agency serving individuals and businesses in Maryland and surrounding states. Its agents are dedicated to offering personalized service and delivering quality insurance solutions – that is why it only represents a carefully selected group of financially sound, reputable insurance companies. Ramsey’s Insurance specializes in many types of insurance including home, auto, life, business and workers compensation.

THE DIGITAL CHALLENGE

Ramsey’s Insurance was using a free website offered by its agency management system provider. While it seemed convenient at the time, Ramsey soon found out it was not suitable for its growing and vibrant insurance business. It also lacked vital services like customer support and on-demand website changes.

Ramsey’s Insurance knew the importance of having a website to build credibility for its business and attract customers. It needed a solution that could build a professional looking page and offer support as its business continued to grow and change.

THE SMART SOLUTION

We set Ramsey’s Insurance up with Smart Digital, our website and search engine optimization solution, to create a digital storefront. The website is flexible, easy to be adapted – instantaneously if need be. For example, if Ramsey Insurance needed to close due to bad weather, or had a power outage, we can update the site in real-time letting its customers and prospects know the current situation. While other providers might only allow a set number of changes a year or require an additional fee for design alterations, these updates are included in the Smart Digital offering.

THE RESULTS

Gina Ramsey, owner of Ramsey’s Insurance said, “If you don’t have a website, you’re not a real business. I know nothing about coding or designing websites, but Smart Harbor made the process incredibly simple from start to finish. It held my hand through the designing phase. And it still lets me be flexible if I want changes. It wasn’t a locked template that required an additional design fee to make an alteration.

“Smart Harbor is professional, courteous and responsive, which I often don’t find is the case with a lot of service providers these days.”

Since Ramsey’s Insurance started working with Smart Harbor, it has seen an influx of new leads from the site, receiving two leads a day through email, about 50 a month.